Nestle Waters Delivery
Nestle Waters is a distributor of several water brands, from flat water to sparkling water and big home use water gallons. They had recently started to deliver all of their brands to their clients’ houses.
My take over this brief was based on the human behavior, carrying way too many things at once and the hustle of making it home without dropping anything.
This campaign was divided into social content and billboards; the social content was made out of short videos highlighting the behavior of people, whether coming in into an elevator, taking out all the stuff from the car, or not having the right change for the delivery guy. Each of these videos was a solution for a specific problem that is NOW solved with the delivery system created by Nestle Waters.
Moreover the campaign was also rolled out on Social Media channels as a competition with animated videos, engaging questions and user generated content.
