Bank Audi - Cedar Miles Campaign
Cedar miles is a campaign based on a MasterCard competition, that allows the holder of a credit card to win a trip for them and a person of their choosing. Based on this brief, I created the concept of the closest people in your life fighting over who gets to accompany the winner.
The 3 main characters are the mother, the best friend and the coworker. The campaign was divided into one TVC that included all 3 characters, and smaller versions of each character alone that ran on Social Media channels targeting people from 25 - to 45 years old, interested in Mastercard or Visa.
The campaign was also published on Billboards and posters inside the bank.
TVC
Social Content
